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Monday, July 18

Beautiful Band Marketing


These days sometimes it seems one has to stand side by side with 'the man' when putting out some rock 'n' roll.    But as these arresting posters promoting new band Dry The River show perhaps art and beauty are sometimes all you need. Certainly are something that grabs your attention as well as being original and just gorgeous.  

Or as these articles lay out, is no publicity the new publicity?


  
Since Damien Hirst's gratuitous money-loving art hit the YBA scene a growing trend of artists who are also savvy marketers and promoters has coincided with the internet revolution.  Musicians and artists now need a whole new set of skills to make themselves visible in a highly crowded cultural network.  Somehow, though, it feels just a bit incongruous to have our artist cultural commentators engaging in such high level capitalist 'business'.


I feel a little like, I wish just being an artist was still enough.
But has it ever been?